On November 1, the "China Fashion Industry IP Conference and China Fashion IP Protection Center Opening Ceremony" jointly organized by the China Fashion Designers Association and the China Trademark Association was held in 751D • PARK of Beijing. This is the first meeting on the protection of IP rights held in a Global Fashion Week event.

Mr. Zhao Lei, Unitalen partner, was invited to attend the conference and gave a speech. Mr. Zhao explained the importance of the protection of IP rights to the fashion industry by interpreting the infringement cases that are well-known recently in the industry, and proposed countermeasures the protection. After the meeting, Mr. Zhao was interviewed by well-known media such as China Economic Network Fashion Channel, China Textile Economic Information Network, Youku Video, Tencent Video, iQiyi, etc. During the interview, he raised suggestions on how to protect the IP rights of the modern fashion industry with specific strategies and relevant practical suggestions.

At this conference, it’s announced that the China Fashion IP Protection Center was officially opened. The center gathered top Chinese IP law firms represented by Unitalen, Yongxin, Wanhuida etc. The center will give full play to the role of IP in supporting and promoting the development of the fashion industry, and provide a convenient, professional and efficient IP service platform for the fashion industry.

▲China Trademark Association Chairman Ma Fu and China Fashion Designer Association Chairman Zhangqinghui hosted the opening of China Fashion Industry IP Protection Center